Reports Archives

SPECIAL EDITION

Venture as an opportunity for gender equality

Extensive primary research report addressing the underrepresentation of women in venture capital in emerging markets. The report is based on 83 interviews with leading tech figures across seven countries representing target investment markets for Sturgeon Capital.

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Social Commerce: A paradigmatic shift in the retail landscape

July 13, 2022

Social media is revolutionising the world of retail. With a global customer base of nearly 5 billion active and committed users, the social mediascape provides a gift-wrapped platform for brands...

2021 Impact report

December 30, 2021

It is with great pleasure that we introduce the second Sturgeon Capital Annual Impact Report. Having battled through an unprecedented year in 2020, 2021 proved to be more of the...

Blue Collar HRm Digitalising the frontier workforce

July 19, 2021

Across frontier markets, blue collar workers are the backbone of economic growth yet they are poorly supported by technology for their Human Resources requirements. In this Sturgeon insight report we...

The rise and rise of super apps in emerging markets

May 18, 2021

With the enormous success of super apps in emerging markets, this insights report highlights their important characteristics and introduces the huge opportunity for similar platforms in frontier markets.

B2B Marketplaces – The Holy Grail of Ecommerce?

February 15, 2021

Having completed our investment in B2b marketplace Smart Satu, this Sturgeon Insights report explores the B2B model and the opportunity in frontier markets.